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Toy Fair® 2026 is fast approaching, and now is the time to ensure you’re fully prepared to take advantage of the media opportunities designed to boost your brand visibility and connect with key industry professionals.
Below are two easy ways to get your brand in front of the audiences that matter most:
- Free Collateral Slots in your Online Directory Profile
Returning this year, exhibitors receive two complimentary collateral slots for your online directory profile, regardless of your listing level. Use these slots to upload press releases, catalogs, brochures, and more to help keep your brand top-of-mind with media and attendees.
To get started, simply log in to the Exhibitor Resource Center, navigate to "Complete Your Profile," and click the blue "Collateral" heading to upload your materials.
- PR Newswire Press Release Distribution
Whether you’re unveiling new products, announcing partnerships, or celebrating awards, Toy Fair is the perfect time to share your news. Starting at $450, all PR Newswire press release options include: posting to the Toy Fair Online Press Room, email delivery to the registered media list, an embedded link back to your Online Directory Profile within the release, and distribution to thousands of points on your selected newsline.
To order and submit your press release, log in to the Exhibitor Resource Center and find the “PR Newswire” section. Note: Press releases must be paid for prior to upload.
Don’t miss these valuable opportunities to increase your exposure before, during, and after Toy Fair 2026!
For more details or to get started, visit the Exhibitor Resource Center or contact Parker Heaps, exhibitor engagement manager, at pheaps@mapyourshow.com or 202.707.0151.
Toy Fair® will take place February 14 to 17, 2026 at the Javits Center in New York City. Attendee registration is now open. Limited space is available to secure an exhibit space. Visit ToyFairNY.com to learn more.