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11/18/2025

Next-Gen Creativity Shines in 20th Annual Young Inventor Challenge®

The Young Inventor Challenge® — presented by People of Play™, a division of The Toy Association™ — celebrated its 20th annual awards ceremony on November 8 at the Chicago Toy & Game Fair in Rosemont, IL, showcasing aspiring young inventors ages 6 to 18 from five countries.

11/13/2025

The Toy Association™ Inducts Industry Icons into 2026 Toy Industry Hall of Fame

The Toy Association™ today announced the three visionaries who will join the esteemed Toy Industry Hall of Fame: Melissa and Doug Bernstein, founders of Melissa & Doug; Isaac Larian, founder & CEO of MGA Entertainment; and the posthumous honoree, Stanley Weston, inventor of the G.I. Joe action figure and founder of Leisure Concepts.

11/10/2025

People of Play™ Announces Winners of 2025 Toy & Game Innovation Excellence Awards

People of Play™ (POP), a division of The Toy Association™, revealed the winners of the 18th annual Toy & Game Innovation Excellence (TAGIE®) Awards during a ceremony held November 8 at Joe’s Live Concert Venue in Rosemont, IL. The event honored the i

11/8/2025

2026 Toy of the Year Award Finalists Unveiled at Chicago Toy & Game Fair

The unveiling of the TOTY finalists, which represent this year's most sought-after toys across 16 categories of play, coincided with CHITAG's first-ever Wishlist Weekend™, a new holiday tradition that encourages families all across the country to pla

11/3/2025

Toy Safety Awareness Month Kicks off this November

As part of the 5th annual Toy Safety Awareness Month, The Toy Association is offering parents, grandparents, and other gift-givers trusted toy and play safety advice throughout November on social media and at PlaySafe.org.

9/24/2025

People of Play™ Unveils 2025 TAGIE Award Finalists Honoring Industry Innovators

People of Play™, a division of The Toy Association™, has announced the finalists for the 18th annual Toy & Game International Excellence (TAGIE) Awards, which recognize the inventors, designers, suppliers, retailers, marketers, and PR teams whose imaginations and ingenuity fuel the toy and game industry.

9/24/2025

People of Play™ Shares Preview of Chicago Toy & Game Fair 2025 Activities

The Chicago Toy & Game Fair (CHITAG) 2025, produced by People of Play™ (POP), a division of The Toy Association™, is just around the corner — taking place November 8 to 9 at the Donald E. Stephens Convention Center — and consumers can look forward to a wide range of exciting sponsor activations and family-friendly experiences.

9/22/2025

Registration is Open for POP Week 2025

Registration is now open for POP Week 2025 — a four-day series of events dedicated to the inventors, fans, and leaders shaping the toy and game industry. Presented by People of Play™ (POP), a division of The Toy Association™, the events will run from November 5 to 9 in Rosemont, IL, featuring professional opportunities designed to bring the global play community together in the spirit of innovation and play.

9/8/2025

Toy Association's "Toy Building" Opens its Doors in El Segundo

The Toy Association™ celebrated the grand opening of its new Toy Building in El Segundo today, located in the heart of LA’s rapidly growing “Toy District.” The Toy Building brings together global toy companies, mid-sized manufacturers, and emerging startups, whose showrooms will attract buyers, licensors, and key decision makers from around the world to preview toy prototypes, scout new toy trends, and hold private meetings — representing a significant milestone for the toy industry and El Segundo’s local economy and commercial real estate sector.

9/2/2025

Chicago Toy & Game Fair 2025: Where the Toy & Game Industry Meets Its Biggest Fans

The countdown is on for the Chicago Toy & Game Fair (CHITAG) 2025, produced by People of Play™(POP), a division of The Toy Association™, taking place November 8 to 9 at the Donald E Stephens Convention Center in Rosemont, IL. Exhibitor slots are going fast for the ultimate celebration of play, bringing together top brands, rising stars, media, influencers, and — most importantly — kids!

8/11/2025

The Toy Association™ Unveils 2025 Back-to-School STEAM Toy Shopping List

As families tackle their back-to-school shopping, The Toy Association™ is helping parents to think beyond backpacks and folders with its 2025 “Back to School STEAM Toy Shopping List.” The “top 15” list features toys that combine fun and learning, each earning the official “STEAM Stamp of Approval” from The Toy Association and child development experts at The Good Play Guide™. These toys and games are recognized for helping children build critical skills across science, technology, engineering, arts, and math.