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11/14/2025

Solobo Toys Launches Free MESH-Themed Educational App

This free companion app offers expert-designed activities to help parents and educators support children’s emotional learning alongside the company’s toy line.

11/13/2025

PMI Kids World Launches Toy Line for "The Creature Cases"

This first official toy collection will sold exclusively on Amazon ahead of the show’s upcoming sixth season on Netflix.

11/12/2025

LEGO Announces Four New Botanical Sets

The new sets launch on January 1, 2026 and will feature buildable flowers and plants designed for display and creative play.

11/11/2025

Funko Announces New Artist Collaborations for Premium Blind Box Line

This line will debut with the Kiguzoomies and Funko Fun Squad series to showcase original artistry and expand creative collaborations with both in-house and independent artists.

11/5/2025

Hasbro Unveils Collaboration with Duluth Trading Co.

The companies will launch a limited-edition collection of apparel and gifts featuring designs inspired by toys like Potato Head, Lincoln Logs, Tonka, and Tinkertoy.

11/4/2025

The LEGO Group Invites Families to Rediscover the Magic of Togetherness in New Holiday Campaign

The new holiday campaign features a new short film and charitable initiatives, to promote family connection, creativity, and the joy of play during the festive season.

11/3/2025

JAKKS Pacific and SEGA of America Renew Global Toy Partnership for Sonic the Hedgehog

The partnership allows Jakks Pacific to remain the lead toy partner for the Sonic the Hedgehog franchise through 2029, continuing to produce action figures, and collectibles worldwide.

10/29/2025

Mattel, AirConsole, and BMW Announce “Hot Wheels: Xtreme Overdrive” for In-Car Gaming

This exclusive in-car game for BMW vehicles will feature customizable Hot Wheels cars, multiple tracks, and multiplayer gameplay.

10/24/2025

Build-A-Bear Workshop Names Carmen Flores as Senior Vice President of Ecommerce & Digital Experience

As Senior Vice President of eCommerce and Digital Experiences, Carmen will lead the company’s global digital strategy and expand its online business.

10/22/2025

Jazwares Launches Official Collectible Plush Collection for FIFA World Cup 2026

As the official worldwide plush licensee for the FIFA World Cup 2026, they will create a collection of tournament-themed collectibles set to launch in June 2026.

10/22/2025

Netflix Announces ‘KPop Demon Hunters’ Master Toy Partnerships with Mattel and Hasbro

This marks the first time both companies have shared global licensing rights for a Netflix property, with themed toys set to release in 2026.