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2/27/2026

The LEGO Group Completes Acquisition of LEGO Discovery Centres From Merlin Entertainments

This adds 29 locations across nine countries to its global retail and brand experience network while Merlin continues to operate its LEGOLAND Resorts under license.

2/26/2026

Mattel Brings UNO-Branded Experiences to Roblox, Fortnite

The launch of UNO Royale on Fortnite and UNO: Bridge Clash on Roblox is part of Mattel's strategy to expand its brands into interactive online platforms.

2/25/2026

JAKKS Pacific and Crunchyroll Form Partnership to Distribute Toys, Costumes, and Collectibles

JAKKS will develop and distribute a new line of toys, cosplay items, and collectibles from titles like Solo Leveling, My Hero Academia, Chainsaw Man, Frieren, and more.

2/19/2026

Mattel Unveils Masters of the Universe Publishing Program

The publishing program will feature novels, comics, graphic novels, and related titles tied to the upcoming live-action film and additional franchise content.

2/17/2026

JAKKS Pacific Renews Master Global Toy Partnership for The Super Mario Galaxy Movie

This renewed partnership with Universal Products & Experiences, Illumination, and Nintendo comes with the launch a new toy collection inspired by the upcoming movie.

2/14/2026

The LEGO Group Unveils New Set Featuring Snoopy and Woodstock

The LEGO Ideas Peanuts: Snoopy’s Doghouse set is a 964-piece fan-designed building kit and will be available for pre-order in February and retail release on June.

2/13/2026

Crayola and Ms. Rachel Team Up to Encourage Playful Learning

This launch promises a new line of Color Wonder products and related activity sets for preschoolers, with additional formats debuting in spring and summer.

2/13/2026

McFarlane Toys Secures License for Helldivers 2 and God of War Collectibles

The agreement with Sony Interactive Entertainment also allows for additional collections inspired by other PlayStation titles, and are planned for release in 2026.

2/12/2026

WOW! Stuff Partners with Toy Network

This partnership with The Toy Network will help WOW! Stuff expand its reach among independent and specialty retailers across the region.

2/11/2026

Moose Toys Announces Licensing Partnership with Gymnast Salish Matter

As part of this long-term licensing partnership, Salish Matter will serve as co-creative director on a new toy line designed for Gen Alpha.

2/9/2026

The LEGO Group and LEGO Foundation Partner with TED to Prioritize Play

The Play@TED initiative focuses on examining the role of creative play in learning through global events, educational resources, and public programming.