Education & Reports

5/15/2026

June 18 Webinar: How to Succeed on TikTok Shop

An upcoming Toy Association webinar will provide toy companies with the basics of operating as a TikTok Shop seller as social commerce continues to shape how consumers discover and purchase products.

5/14/2026

How to Boost Holiday Campaign Performance (June 11 Webinar)

Registration is now open for an upcoming Toy Association webinar designed to help brands build smarter, more effective holiday campaigns.

5/8/2026

Learn How to Navigate Crisis & Protect Brand Credibility (Webinar)

Last call to register! Toy industry professionals are reminded to sign up for “When Play Turns Serious: Managing Crisis, Protecting Trust, & Responding with Confidence,” a Toy Association webinar taking place Thursday, May 14 at 2 p.m. (Eastern).

4/23/2026

Crisis Management for Toy Companies (May 14 Webinar)

An upcoming Toy Association webinar will provide toy industry leaders with a framework for managing a crisis, including understanding how operational issues become reputational events; how to distinguish an issue from a true crisis; and how to respond in ways that protect trust, brand credibility, and business continuity.

4/22/2026

April 30 Webinar: Strategies to Build Revenue & Brand Equity

Last call to register! Toy industry professionals are reminded to sign up for “Brand Licensing Basics: How Toy Companies Can Grow Their Business Using Brand Licensing,” a Toy Association webinar taking place Thursday, April 30 at 2 p.m. (Eastern).

4/1/2026

April 30 Webinar to Break Down Brand Licensing Strategies for Toy Companies

An upcoming Toy Association webinar will provide a practical and strategic overview of how brand licensing drives growth and market authority in the toy industry.

3/27/2026

April 2 Webinar: How Generative AI is Changing Toy Searches

Last call to register! Toy industry professionals are reminded to sign up for “The New Rules of Toy Discovery: How AI Is Influencing Marketing, Communications, & Shopper Behavior Within Generative Search,” a Toy Association webinar taking place Thursday, April 2 at 2 p.m. (Eastern).

3/23/2026

March 26 Webinar: New Data on Gen Alpha’s Media Consumption Habits

Last call to register! Toy industry professionals are reminded to sign up for “Media Consumption Habits of U.S. Gen Alpha 2026: Key Takeaways for Toy Brands,” a Toy Association webinar taking place this Thursday, March 26, at 2 p.m. (Eastern).

3/17/2026

This Thursday's Webinar: New Market Research on the American Kid Consumer

Last call to register! Toy industry professionals are reminded to sign up for “Understanding the 2026 American Kid Consumer: Routines, Media Behaviors, & Brand Influence in the U.S. Toy Market,” a Toy Association webinar taking place this Thursday, March 19 at 2 p.m. (Eastern).

3/6/2026

GEO is the New SEO: How this Strategy Fits into Product Marketing (April 2 Webinar)

Registration is now open for an upcoming Toy Association webinar that will explore how artificial intelligence is transforming the way consumers discover products online, and what brands must do now to remain visible as generative search continues to shape purchase decisions.