Latino family of four wearing helmets while riding bicycles outdoors

5 Things Kids Can Learn from Riding a Bike
(Hint, It’s Not Just Balance and Coordination)

Lisa VanderMause, VP of Marketing & Consumer Experience for Pacific Cycle, shares key life skills that kids can learn from bike-riding around their neighborhood.

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STEAM-Accredited Toys

Explore our exclusive collection of STEAM toys – all rigorously tested by kids and child development experts to earn the official STEAM accreditation from The Toy Association™ and Dr. Amanda Gummer’s Good Play Guide.

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As Seen on TV

Check out the hottest toys of the season recently featured on TV.

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Benefits of Play

6 Benefits of Play

Play isn’t all fun and games — it’s also an important teaching tool! Think of it as recess and study hall all rolled into one. Through play, kids learn how to interact with others and reach critical developmental milestones.


Active play helps kids with coordination, balance, motor skills, and spending their natural energy!


During play, kids learn to cope with emotions like fear, frustration, anger and aggression.


Children learn to think, read, remember, reason and pay attention through play.


By allowing imaginations to run wild during play, kids create new worlds, form unique ideas, and much more!


Play lets kids exchange thoughts, information, and messages.

three preschool kids dressed up in superhero costumes playing pretend outdoors

Not All Screen Time is Created Equal

Rebecca Horrace, educational expert, shares tips to help maximize the overall benefit of children’s interactions with screens as they grow and develop.

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Expert Advice

Be in the Know

Expert Advice

Experts agree that play has a profound impact on childhood learning. Every so often, we'll have articles, useful tips, sound advice, and the latest research from leaders in the field on children and education.

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Play Talk

Experts on education, childhood, and play share the latest information and research about the importance of play, childhood development, and tips you can use.

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For Teachers

For Teachers

Find out ways to incorporate play into your school day with play-based lesson plans that align perfectly with the curriculum.

Start here!
Toy Time

Toy Time

Whether it’s a stuffed animal, action toy, puzzle, doll, or race car set, toys ignite kids’ imaginations, curiosity, critical thinking, and more.

Toy Timeline

See how toys have evolved since waaay before you were a kid!

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Age-by-Age Toy Guide

Learn how to select toys that match your child’s interests, abilities and developmental skills.

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Cool Toy Picks

Find out the types of toys geared specifically for your child’s interests and abilities.

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