multi-generational family sitting on a home porch steps

 

7 Family Night Ideas to Get Everyone Playing Together

Alexandra Fung, co-founder and CEO of Upparent, offers simple and fun ways to get the whole family together to play.

 

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Toy of the Year Awards

Check out the hottest toys of this holiday season and vote for your favorites for a chance to win them in our sweeps!

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As Seen on TV 

Check out these new, innovative & trending toys recently featured on TV.

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Benefits of Play

6 Benefits of Play

Play isn’t all fun and games — it’s also an important teaching tool! Think of it as recess and study hall all rolled into one. Through play, kids learn how to interact with others and reach critical developmental milestones.

Physical

Active play helps kids with coordination, balance, motor skills, and spending their natural energy!

Emotional

During play, kids learn to cope with emotions like fear, frustration, anger and aggression.

Cognitive

Children learn to think, read, remember, reason and pay attention through play.

Creative

By allowing imaginations to run wild during play, kids create new worlds, form unique ideas, and much more!

Communication

Play lets kids exchange thoughts, information, and messages.

young girl looking up at the clouds in the sky

Is My Child Too Young for STEAM

Clement Chau, PhD, Director of the Learning Team at LeapFrog and VTech USA, discusses the benefits of incorporating STEAM learning at any age and shares a fun activity to encourage children to plan out their own investigations in a safe, playful way.

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Expert Advice

Be In The Know

Expert Advice

Experts agree that play has a profound impact on childhood learning. Every so often, we'll have articles, useful tips, sound advice, and the latest research from leaders in the field on children and education.

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Play Talk

Experts on education, childhood, and play share the latest information and research about the importance of play, childhood development, and tips you can use.

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For Teachers

For Teachers

Find out ways to incorporate play into your school day with play-based lesson plans that align perfectly with the curriculum.

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Toy Time

Toy Time

Whether it’s a stuffed animal, action toy, puzzle, doll, or race car set, toys ignite kids’ imaginations, curiosity, critical thinking, and more.

Toy Timeline

See how toys have evolved since waaay before you were a kid!

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Age-by-Age Toy Guide

Learn how to select toys that match your child’s interests, abilities and developmental skills.

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Cool Toy Picks

Find out the types of toys geared specifically for your child’s interests and abilities.

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