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New Survey Finds Play is #1 on the List for Summer Plans

A survey of 2,000 parents polled both them and their children, aged 5–14, and asked kids what their ideal summer would look like. Turns out, it’ll be a busy schedule full of play.



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Genius Play Portal

Check out our new collection of online activities and games, stellar play ideas, expert advice, and other helpful materials from the best in the toy world.

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Coloring & Activity Sheets!

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Benefits of Play

6 Benefits of Play

Play isn’t all fun and games — it’s also an important teaching tool! Think of it as recess and study hall all rolled into one. Through play, kids learn how to interact with others and reach critical developmental milestones.


Active play helps kids with coordination, balance, motor skills, and spending their natural energy!


During play, kids learn to cope with emotions like fear, frustration, anger and aggression.


Children learn to think, read, remember, reason and pay attention through play.


By allowing imaginations to run wild during play, kids create new worlds, form unique ideas, and much more!


Play lets kids exchange thoughts, information, and messages.

Dad playing a card board game with two young preschool and elementary age daughters

4 Ways to Boost Language Skills Through Playing Games

Liz Walsh, speech pathologist and founder of toy company, Minds That Play, shares fun ways to help your kids strengthen their vocabulary and build communication skills.

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Expert Advice

Be In The Know

Expert Advice

Experts agree that play has a profound impact on childhood learning. Every so often, we'll have articles, useful tips, sound advice, and the latest research from leaders in the field on children and education.

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Play Talk

Experts on education, childhood, and play share the latest information and research about the importance of play, childhood development, and tips you can use.

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For Teachers

For Teachers

Find out ways to incorporate play into your school day with play-based lesson plans that align perfectly with the curriculum.

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Toy Time

Toy Time

Whether it’s a stuffed animal, action toy, puzzle, doll, or race car set, toys ignite kids’ imaginations, curiosity, critical thinking, and more.

Toy Timeline

See how toys have evolved since waaay before you were a kid!

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Age-by-Age Toy Guide

Learn how to select toys that match your child’s interests, abilities and developmental skills.

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Cool Toy Picks

Find out the types of toys geared specifically for your child’s interests and abilities.

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