Tickets are now on sale for The Toy Foundation’s 2026 Toy of the Year® (TOTY®) Awards, which will unveil the industry’s top toys, games, and properties, and honor the newest inductees into the Toy Industry Hall of Fame.

The TOTY gala will take place on Friday, February 13, 2026, at Pier Sixty in New York City. TOTY winners will be awarded across 16 categories, and products will also have a shot at taking home the coveted People’s Choice Award (based solely on consumer votes at ToyAwards.org) and the overall Toy of the Year Award (selected by retailers, journalists, and Toy Association members). The finalists were revealed earlier this month and voting is open now through January 7.

The TOTY Awards program and event serve as an essential fundraiser for The Toy Foundation, including the Play Fund and Toy Chest programs, which bring the healing power of play to children in need around the world. Tickets for the evening cost $495 per person ($4,950 per 10-person table) for Toy Association members and $895 per person ($8,950 per 10-person table) for non-members. To reserve tickets or tables, interested parties may register online. Ticket sales will close once the TOTY Gala reaches capacity.

Companies of all sizes are also invited to be a leader in the night’s philanthropy by serving as an event sponsor. All proceeds from ticket sales and sponsorships support The Toy Foundation.

The TOTY Awards gala will kick off with a cocktail networking reception at 6:30 p.m. followed by a plated dinner served during the award ceremony and a networking dessert bar. The TOTY Awards program serves as the lead in to the 120th annual Toy Fair, taking place February 14 to 17 at the Javits Center in New York City. Visit ToyFairNY.com to learn more.