In collaboration with Los Angeles-based manufacturers, companies with showroom space in El Segundo, and the International Toy Board, The Toy Association™ is confirming April 20 to 24, 2026 as market week dates for LA Spring Preview activity.

LA Spring Preview will offer buyers and industry partners an opportunity to explore new products and connect directly with companies anchored in the region. Tenants in The Toy Association’s Toy Building (101 Continental Boulevard) will welcome retailers for private, pre-scheduled meetings throughout the week.

To support additional companies looking to participate in the spring preview season, a limited number of temporary spaces at the Toy Building are available on a first-come, first-served basis. These placements offer an ideal entry point for brands seeking visibility in the El Segundo Toy District during one of the industry’s key preview periods.

Long-term leases at The Toy Building are also available for 3 to 5 years, or longer. Flexible suite sizes allow companies to build creative displays that enhance their entire product line while meeting diverse design needs and budgets.

“Spring Preview season continues to grow as a valuable touchpoint for the toy community,” said Kimberly Carcone, executive vice president of global experiences at The Toy Association. “By opening a select number of temporary spaces and offering long-term leasing opportunities, we’re making sure there are multiple opportunities for companies of all sizes to plug into the energy, creativity, and collaboration that define the El Segundo Toy District.”

Companies interested in securing temporary or long-term leasing opportunities may contact The Toy Association’s Laura Mangiaracina, senior director of sales, or Peri Halprin, account executive, for details.

Click here for more information about the 2026 LA Spring Preview market weeks.