Last call to register! Toy industry professionals are reminded to sign up for “Navigating Toy Trends and Tomorrow’s Audiences,” an upcoming Toy Association webinar taking place Wednesday, November 19 at 2 p.m. (Eastern). Registration is now open.
The session will cover how brands can stay relevant with kids, families, and kidults alike, featuring real-time data that will help anticipate change, future-proof strategies, and protect revenue streams. Participants will also learn:
- How economic and cultural forces affect toy demand and may shape distribution decisions
- How kids’ play behaviors evolve, from aging out earlier to embracing trend-driven, digital-first, and hybrid play experiences, and how to adapt products accordingly
- How nostalgia, licensed products, and kidult audiences transform the market, and best strategies to leverage these trends to drive engagement and sales
- How to innovate, differentiate, and connect with families in real time to stay ahead of global competition
The webinar will be presented by Adam Woodgate, vice president of research solutions at The Insights Family. Anne McConnell, The Toy Association’s senior director of market research & educational initiatives, will moderate.
The session is open to all toy industry professionals at no cost. It is specifically recommended for those shaping brand, product, and growth strategy in the toy sector, including those responsible for marketing and advertising, licensing and brand partnerships, product development and design, content strategy and storytelling, and sales and retail strategy.
Questions about this webinar and other educational opportunities The Toy Association™ offers may be directed to Anne McConnell, senior director of market research & educational initiatives.