Save the date to join us February 14 – 17, 2026 and February 20 –23, 2027 in New York City.
The countdown is on for the Chicago Toy & Game Fair (CHITAG) 2025, produced by People of Play™(POP), a division of The Toy Association™, taking place November 8 to 9 at the Donald E Stephens Convention Center in Rosemont, IL. Exhibitor slots are going fast for the ultimate celebration of play, bringing together top brands, rising stars, media, influencers, and — most importantly — kids!
From The Toy Building’s Grand Opening and Ribbon-Cutting Ceremony at 101 Continental Boulevard, to fun social hours and educational forums, LA Fall Preview® Market Weeks (taking place September 8-19) are packed with opportunities to connect and do business.
People of Play™, a division of The Toy Association™, is marking a milestone with the 20th anniversary of its Young Inventor Challenge® (YIC), a program that has introduced thousands of kids to the toy and game industry over the past two decades. To celebrate, People of Play has launched a fundraising campaign running from September 1 to 20 with a goal of raising $20,000 to help sustain the program for the next generation of inventors.
Alongside year-round showroom appointments with retailers like Amazon, Walmart, Five Below, Learning Express, CAMP, Marshalls/TJMaxx, and more, the global toy industry will come together for networking, philanthropy, and education during LA Fall Preview Market Weeks (Sept. 8-19) to set the stage for innovation and growth in 2026.
If your company is showcasing 2026 products in Los Angeles this fall, don’t miss your chance to meet with The Toy Association’s trends team during LA Fall Preview® Market Weeks (September 8–19). The deadline to book an appointment is August 31.
Toy Fair® 2026 exhibitors are encouraged to sign up for the upcoming Toy Fair Exhibitor Academy session, “Visual Merchandising Initiative & Reimagination Awards,” taking place Thursday, August 28 at 2 p.m. (Eastern).
Industry thought leaders have until this Friday, August 22 to submit presentation applications for Toy Fair® University, taking place throughout Toy Fair from February 14 to 17, 2026 at the Javits Center in New York City.
The full agenda is now available for “The Future of Licensing Executive Summit,” taking place Wednesday, September 10 at The Toy Building during The Toy Association’s LA Fall Preview. Sessions will take place from 2 to 5 p.m., followed by a cocktail reception from 5 to 7 p.m.
The Toy Association™ is inviting all toy industry professionals to attend the official Grand Opening and Ribbon-Cutting Ceremony of The Toy Building, taking place at 5 p.m. on Monday, September 8 at 101 Continental Boulevard in El Segundo.
Unlike any other toy industry event, the Chicago Toy & Game Fair (CHITAG) brings kids, parents, inventors, and the media together during peak holiday season excitement to discover the toys and games that belong on every wishlist.
The Toy Association™ will host a Member Forum at 11 a.m. on Tuesday, September 9 at the Toy Building (101 Continental Boulevard) during the LA Fall Preview®.
The Toy Association™ is reminding toy & entertainment companies, inventors, and other industry representatives to submit their nominations for the 26th Toy of the Year® (TOTY®) Awards by midnight (Eastern) on Wednesday, August 27, 2025.
Potential exhibitors can apply to secure booth space, private meeting suite space, and lock in promotional opportunities for the show, taking place February 14 to 17 at the Javits Center in New York City.
Taking place from 2 to 7 p.m., the summit will offer fresh insights for the global licensing community. Registration is now open.
People of Play™ (POP), a leading community of toy industry professionals, proudly announces the 20th annual Young Inventor Challenge® (YIC) International Championship. Registration is open now through October 26.
Toy companies still have time to secure a presence at The Toy Association’s new Toy Building during the LA Fall Preview® this September.
The Toy Association™ has announced the slate of events taking place during the LA Fall Preview® Market Weeks, taking place September 8 to 19 in Los Angeles. The lineup complements buyer-seller meetings taking place during the Fall Preview period in showrooms at the new Toy Building (101 Continental Boulevard) and throughout LA.
The deadline is approaching for the toy community to submit their nominations for the 2026 Toy Industry Hall of Fame, the highest honor bestowed upon individuals in the industry. Nominations may be submitted online through Friday, August 8.
Will your company be showing 2026 product in Los Angeles this fall? Be sure to schedule a meeting with The Toy Association’s trends team to showcase your latest launches and line extensions. Insights gathered during these appointments inform the Association’s annual “Toy Trends Briefing” at Toy Fair® and are used throughout the year in media and influencer outreach, including national TV and print opportunities. All embargoes will be honored.
Time is running out to nominate toy industry trailblazers for the 2025 Toy & Game Innovation Excellence (TAGIE) Awards, presented by People of Play™ (POP), a division of The Toy Association™. Anyone in the industry may submit a nomination by August 2, 2025.