Industry Reports

This updated 2026 report from Precisify (formerly PreciseTV) is based on research that reveals key media platforms and content GenAlpha kids aged 2-12 are watching, playing and consuming. It includes viewing habits across platforms including YouTube, YouTube Shorts, TikTok, VOD, Broadcast TV, mobile games, Facebook, and Instagram. The report helps brands understand top platforms, parental co-viewing habits, ad recall, impact of influencers and more.

The report is available to members by contacting Anne McConnell.

This new report from SuperAwesome features input from US kids aged 4-18, parents, and a host of well-known content creators. Based on research, it uncovers new insights into how fandoms ebb, flow, and evolve, explores cross-platform engagement, and provides a practical playbook for effective engagement across the fandom lifecycle. This study is a useful complement to the earlier report on How Fandoms Develop (addressing kids 4-12 years old), as it’s broader in scope, includes more real-world case studies, and introduces new ideas and themes that deepen understanding of fandoms.

The report is available to member toy manufacturers by contacting Anne McConnell.

This research conducted by SuperAwesome offers insights for brands seeking to maintain relevance in a fragmented creator-driven landscape. It examines: The fandom life-cyle; a child’s (ages 4-12) journey through fandom lifecycles; how and where they originate, with optimal engagement points; the pivotal role of creators on initiating and nurturing fandoms; with a specific focus on toy and entertainment fandoms.

The report is available to member toy manufacturers by contacting Anne McConnell.

Presented during our LA Previews in September 2025, this summary includes insights into the U.S. toy market from January-July 2025, including:

• Sales performance across retail, units sold, and average selling prices (ASP)
• Supercategory performance
• Top 10 growth and declining categories
• Leading properties
• Manufacturer performance

To obtain a copy of the executive summary send an email to Anne McConnell.

This report from The Insights Family provides information on what’s trending, what’s emerging and what’s driving demand among kids across the Americas/Europe, Middle East and Africa/Asia Pacific. It includes information on the fastest growing brands, IP’s, and influencers among kids and teens by region; licensing trends in terms of food, fandom and local heroes; demand for licensed products across categories such as TV shows, video games, films and characters; and more.

The report is available to members by contacting Anne McConnell.

This special Deep Dive, from SuperAwesome’s Holidays Unwrapped: Family, Fandoms and the ’25 Wishlist is based on feedback from their Family Influence Tracker and addresses parental expected spend on gifts the upcoming holiday season, what influences kids’ wish lists, what they will be asking for, the impact of their wish list on parent purchase decisions, what’s important to kids about the holiday season and more.

The report is available to members by contacting Anne McConnell.

Circana's Global Toy Trends Overview provides an update on latest global toy trends, including: 2024 global sales, market size by age group trended, annual spend per child and developed vs developing countries’ sales. The report also addresses 2025 G12 global toy performance year-to-date April 2025, including: top properties, licensing trends, key drivers and more.

The report is available upon request to eligible members by contacting Anne McConnell.