WHERE THE FUTURE OF PLAY COMES TO LIFE

Toy Fair, an iconic global event, is where product discovery, business growth, and meaningful connections thrive. It’s where ideas become bestsellers, partnerships take shape, and trends come to life — an event with unlimited potential.

In February 2027, Toy Fair in New York offers fresh opportunities to connect with industry leaders, capture media and buyer attention, and explore innovative strategies to drive your business forward.

Whether you're unveiling new products, strengthening existing partnerships, or building connections with influential buyers and the global press, Toy Fair is the ultimate opportunity to expand your reach and achieve your business goals.

UNLOCK NEW OPPORTUNITIES IN PLAY

Thousands of buyers from key global markets will be searching for their next bestseller. Will your product be their next big discovery? Exhibit in 2027 to connect with industry leaders, highlight your must-see products, and gain a true competitive advantage.

5 Reasons to Exhibit at Toy Fair 2027

Gain Press Coverage
Toy Fair booth on show floor

1. SHOWCASE YOUR IN-YEAR PRIORITY PRODUCTS

Launch your latest innovations and key items where they’ll make the biggest impact — in front of top buyers and influential decision-makers actively searching for new products.

2. CAPTURE MEDIA ATTENTION

With major media outlets, top-tier influencers, and content creators covering Toy Fair, your products have a powerful platform to generate buzz and secure year-round exposure.

3. ELEVATE YOUR PRESENCE

From strategic partnerships with influencers to prime visibility in the Toy Association’s exclusive Trend Presentation, Toy Fair offers targeted opportunities to amplify your brand. Showcase standout products and maximize exposure through special features like the TOTY Awards and curated activations on the show floor.

4. BUILD YOUR BUSINESS KNOWLEDGE

Toy Fair University’s robust education program provides actionable strategies, expert insights, and valuable trend forecasts to help your business thrive. With sessions available throughout the four-day show, you can tailor your learning experience to suit your goals.

5. ACCELERATE YOUR PARTNERSHIPS

Toy Fair is where the global play community gathers. Strengthen relationships, meet key decision-makers face-to-face, and finalize business deals in an energetic, collaborative environment–while having fun along the way.

 

Applications for Toy Fair 2027 Open Soon.
Renewals: April 1, 2026 · General Applications: June 1, 2026

YOUR INDUSTRY. YOUR FUTURE. YOUR TOY FAIR.

Please contact your account executive with any questions. Company names beginning with A–M: contact Simon Yung, 646.520.4875, and N–Z: contact Michael Lynch, 646.520.4862.