Anna Yudina joined The Toy Association in February 2015 as the Director of Marketing Initiatives. Ms. Yudina is spearheading the Association’s parent-focused The Genius of Play™ movement to raise awareness of play as a crucial part of child development and encourage families to make time for play in their daily lives. Since its launch in June 2015, The Genius of Play has reached millions of parents and caregivers, providing research-based facts, expert advice, and a host of play activities through its website, social media channels, live events and various media. The initiative was nominated for the 2015 Shorty Awards in the non-profit category and won The Association Trends “All Media Contest” for its “Dear Parents” Public Service Announcement campaign.
Previously, Ms. Yudina was the Digital Marketing Manager at Sherwin-Williams, where she championed a category-leading social media program for Minwax®, the #1 brand of wood finishing products in North America. Additionally, Ms. Yudina has worked in product development and brand management roles that span across several consumer product categories including toys, beverages, household/DIY, and promotional products. She holds a Master of Business Administration Degree in Marketing from Baruch College and a Bachelor’s Degree in Literature and International Business from Ramapo College of New Jersey.