Rochelle Wainer is Senior Vice President of Global Insights for Kids2, Inc., a global consumer goods company headquartered in Atlanta that designs solutions to help early-stage families including the leading infant, baby, and toddler brands Baby Einstein™, Bright Starts™, and Ingenuity™. She came to Kids2 in 2017 to launch and lead the global insights department.
Rochelle has a history of developing actionable consumer and shopper insights that lead to successful programs, new products, and opportunities through first-class research expertise in both qualitative and quantitative methods. She has more than 25 years of experience working across different countries, industries, and companies. She’s worked with PepsiCo, Netflix, The Children’s Place, Jell-O, Dannon, Starbucks, and Mattel, which allowed her to incorporate her love of toys with her expertise in child development and consumer research.
A trained child and developmental psychologist, she is a recognized expert in child development, youth and family insights, and consumer psychology. Her passion lies in applying family psychology to the real world which she first started to practice in grad school, when she became interested in consumer psychology and began consulting and moderating for local companies.
Rochelle is an experienced presenter at corporate and industry events and her specialties include youth marketing and research, mom and family marketing, consumer psychology, generational theory, qualitative and quantitative research, moderating, turning shopper insights into action, foodservice insights, sports marketing research, strategic planning, trend tracking and forecasting.
She earned her Bachelor of Arts at the State University of New York at Albany and her Master's and Ph.D. from The University of Connecticut.
Originally from New York, she lives in in the Atlanta, GA area with her husband, 3 boys, and 2 beagles.s