multi-cultural diverse young kids playing in nature in a forest

Four Factors of Responsible Nature Play


Educator Peter Dargatz shares tips for safe nature play to minimize risks while encouraging exploration and inspiring imagination.


Read More


Back to School STEAM Toys

The Toy Association’s Back to School STEAM Accredited Toy List features 25 outstanding products to help kids build skills in science, technology, engineering, arts and math.

Get the List

Shop STEAM Accredited Toys on Amazon


As Seen on TV 

Check out these new, innovative & trending toys recently featured on TV.

Learn More

Benefits of Play

6 Benefits of Play

Play isn’t all fun and games — it’s also an important teaching tool! Think of it as recess and study hall all rolled into one. Through play, kids learn how to interact with others and reach critical developmental milestones.

Physical

Active play helps kids with coordination, balance, motor skills, and spending their natural energy!

Emotional

During play, kids learn to cope with emotions like fear, frustration, anger and aggression.

Cognitive

Children learn to think, read, remember, reason and pay attention through play.

Creative

By allowing imaginations to run wild during play, kids create new worlds, form unique ideas, and much more!

Communication

Play lets kids exchange thoughts, information, and messages.

cheerful family jumping rope in the park

How Adults Can Cultivate More Play into Everyday Life

Play expert, Janet Omstead, shares creative ideas to improve our mental and physical well-being through play.

Read More

Expert Advice

Be In The Know

Expert Advice

Experts agree that play has a profound impact on childhood learning. Every so often, we'll have articles, useful tips, sound advice, and the latest research from leaders in the field on children and education.

View Articles

Play Talk

Experts on education, childhood, and play share the latest information and research about the importance of play, childhood development, and tips you can use.

Learn More
For Teachers

For Teachers

Find out ways to incorporate play into your school day with play-based lesson plans that align perfectly with the curriculum.

Start here!
Toy Time

Toy Time

Whether it’s a stuffed animal, action toy, puzzle, doll, or race car set, toys ignite kids’ imaginations, curiosity, critical thinking, and more.

Toy Timeline

See how toys have evolved since waaay before you were a kid!

Discover more!

Age-by-Age Toy Guide

Learn how to select toys that match your child’s interests, abilities and developmental skills.

Discover more!

Cool Toy Picks

Find out the types of toys geared specifically for your child’s interests and abilities.

Discover more!