Once Upon a Playtime podcast

 

Once Upon a Playtime

Once Upon a Playtime is a new podcast from The Genius of Play about the serious importance of having fun. Each episode features an interview with a fascinating guest, transformed into a storytime experience that you can listen to by yourself or with your kids.

 

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Toy of the Year Awards

Check out the hottest toys of this holiday season and vote for your favorites for a chance to win them in our sweeps!

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As Seen on TV 

Check out these new, innovative & trending toys recently featured on TV.

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Benefits of Play

6 Benefits of Play

Play isn’t all fun and games — it’s also an important teaching tool! Think of it as recess and study hall all rolled into one. Through play, kids learn how to interact with others and reach critical developmental milestones.

Physical

Active play helps kids with coordination, balance, motor skills, and spending their natural energy!

Emotional

During play, kids learn to cope with emotions like fear, frustration, anger and aggression.

Cognitive

Children learn to think, read, remember, reason and pay attention through play.

Creative

By allowing imaginations to run wild during play, kids create new worlds, form unique ideas, and much more!

Communication

Play lets kids exchange thoughts, information, and messages.

young boy playing with DIY motorized toy truck

Five Tips for Choosing Great STEAM Toys

Dr. Amanda Gummer, founder of Dr. Gummer’s Good Play Guide, the UK’s leading source of expert, independent advice on child development and play, provides shopping tips to make the most of well-chosen STEAM toys to help your child learn in a fun and engaging way.

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Expert Advice

Be In The Know

Expert Advice

Experts agree that play has a profound impact on childhood learning. Every so often, we'll have articles, useful tips, sound advice, and the latest research from leaders in the field on children and education.

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Play Talk

Experts on education, childhood, and play share the latest information and research about the importance of play, childhood development, and tips you can use.

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For Teachers

For Teachers

Find out ways to incorporate play into your school day with play-based lesson plans that align perfectly with the curriculum.

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Toy Time

Toy Time

Whether it’s a stuffed animal, action toy, puzzle, doll, or race car set, toys ignite kids’ imaginations, curiosity, critical thinking, and more.

Toy Timeline

See how toys have evolved since waaay before you were a kid!

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Age-by-Age Toy Guide

Learn how to select toys that match your child’s interests, abilities and developmental skills.

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Cool Toy Picks

Find out the types of toys geared specifically for your child’s interests and abilities.

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